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Location-based Loyalty ProgramsBack in January, when I wrote, "Tasti D-Lite Program Needs Geolocation To Sell Product," I questioned why this ice-cream vendor was not `geotagging` their tweets to enhance their loyalty program. At that time, Twitter was just rolling out its geolocation tool and Tasti D-Lite was missing an opportunity by not restricting their tweets to locations where their promotions were offered. Today, `Pepsi Loot` the and `shopkick` apps are the first two consumer product applications to offer location-based loyalty programs that will geo-target customers.
As Internet and television continue to converge, Google is actively testing a new television-programming search service with Dish Network, according to a report in The Wall Street Journal. The service reportedly runs on TV set-top boxes that host Google software and enable viewers to find shows on Dish and video on web sites like YouTube. The Journal cited people familiar with the matter who said

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