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Bar-coding for the Internet of ThingsWhen Web 2.0 first appeared on the scene and the `wisdom of crowds` surfaced, a new world of `user-generated content,` and the voice of the people took control of brand messaging. `Push` was replaced by `Pull` marketing and recommendations that were vetted by trusted followers attracted our attention. As a variation on that theme, now its time for our `things` to have a similar say in the matter.
Catfish, the movieIn advance of `The Social Network` making its way to the big screen and its version of depicting the now almost-urban-legend intrigue of Facebook`s origins, another smaller feature under the unassuming name `Catfish` documents a true-life story about how the underbelly of this ecosystem can actually distort reality - and how easy it is to drop down into the social media rabbit hole of fabricated identities.
Facebook Credit Gift CardsOn the heels of PayNearMe giving out bonus "Facebook Credits" at 7-11 convenience stores last month, starting September 5, the social networking giant is going retail again by selling Facebook Gift cards at Target stores nationwide.  In denominations of $15, $25 and $50, Target`s 1750 outlets will be the first to sell the cards via retail channels.
Kanye West's Tweet Apology to Taylor Swift! Iconclast and award-interrupter Kanye West tested the Twitterstream this week to see if the timing of his tweets could lend weight to what he had to say. Just one week prior to the 2010 MTV Video Music Awards, West unleashed a series of mea culpas to Taylor Swift, the top-40 pop singer he dissed at last year`s award ceremony.
Social Media Service For The Hospitality Industry Shows Early ResultsFlip.to, the social media service that turns hotel guests into brand advocates is announcing significant preliminary results for two beta clients. The service, based on `magnetic marketing` versus traditional push or pull advertising, engages customers at the time of booking.
Social Media That Believes That All Stalkers Ain't All BadWhile privacy issues have been a major concern for many of Facebook`s 500+ million users, you might think their new "Subscribe To" feature would put them over the top. Actually in this instance, I think the new service -even though some are euphemistically calling it the "I Spy" button - just might give `stalking` a good name.
Apple launched iTunes 10 with Ping, a new music-oriented social network, on Wednesday. Within hours, the site fell victim to spammers looking to make a quick buck from Apple`s unsuspecting 160 million music lovers exploring the new way to discover what music their friends are listening to. Ping was heralded as the future of social commerce by some analysts, but Apple will have a near-term challen
Social Media Sings A New Tune With Musical Social NetworksMySpace, as one of the major social networks five years ago - not only built a critical mass - it attracted tens of thousands of users who were interested in music, whether they were promoting a garage band or selling online albums. When their popularity waned under the shadow of Facebook, several niche music-related social networks seized the opportunity to fill the void.

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