Google Testing Personalized Search for TV Programs

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Google Testing Personalized Search for TV Programs

Posted by Asha 183 days ago (http://www.newsfactor.com)

As Internet and television continue to converge, Google is actively testing a new television-programming search service with Dish Network, according to a report in The Wall Street Journal. The service reportedly runs on TV set-top boxes that host Google software and enable viewers to find shows on Dish and video on web sites like YouTube. The Journal cited people familiar with the matter who said the service will allow viewers to personalize a lineup of shows.

The report follows TiVo`s launch last week of digital video recorders that combine broadcast and web content. Microsoft and Apple are also looking for their place in the hybrid broadcast-web space. Google`s experiment offers the search giant access to 14 million Dish viewers, signaling the potential to yield valuable results.

Consumer Experience and Advertising

As Greg Sterling, principal analyst at Sterling Market Intelligence, sees it, there are two overlapping angles here: Consumer experience and advertising.

"Obviously online Google satisfies consumer search queries and serves targeted ads against those. This would appear to extend the same model to TV," Sterling said. "But the ad component would also feature a behavioral element -- viewing history -- as part of the targeting."

Television seems like a natural extension of Google ads, especially as set-top boxes combine the ability to search and view content from traditional and Internet broadcasters. Google is intent on pushing its Android operating system beyond mobile devices to set-top boxes, buddy boxes, and TVs, a Journal interview with Google CEO Eric Schmidt in January suggested.

A New Search Frontier

Google has the lion`s share of Internet search and is actively battling for mobile search. Can Google succeed in translating its search dominance to yet another screen? That remains to be seen, especially in an ultracompetitive market for set-top boxes. But Google sees the potential -- and so does Sterling.

"As the...

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